What’s Next for Well-Being? | Part 3: Driving Engagement

In this blog, we explore how next-generation wellbeing programs are supercharging member engagement.  

Incentives & Rewards 

Incentives remain a cornerstone of wellbeing programs, motivating both members and employees to engage more fully. Indeed, studies show that employers who offer health incentives for employees report a 22% higher average participation rate in wellbeing programs than employers who don’t. And a customized incentive plan can generate an even higher engagement rate. For example, one Pager Health wellbeing challenge that incorporated incentives and was strategically aligned with the specific needs of the target population and the organization’s objectives produced a 39% participation rate. 

Another Pager Health incentive plan saw a 64% increase in sustained engagement by placing greater emphasis on activities requiring active participation, such as challenges. Sustained engagement not only drives immediate participation but also helps members internalize healthy behaviors, leading to long-term lifestyle changes. Notably, these results were achieved without increasing the maximum incentive payout—a $250 gift card. 

Tailored Interventions 

Personalization is crucial for optimizing engagement. By leveraging data insights and GenAI, your wellbeing program can guide members to the right care at the right time. This data-driven approach powers hyper-personalized campaigns targeting high-risk members, addressing their unique health challenges and improving their overall health journey. The result? Reduced care gaps, enhanced care quality, and improved health outcomes. 

Pager Health’s Well Care capabilities include industry-leading, customizable programming that educates, motivates, and supports members throughout their wellness journey. By partnering with us and leveraging our approach, a Blues health plan in the Mid-Atlantic serving 1 million members, achieved a 96% health assessment completion rate among engaged members. This engagement boost also led to a dramatic increase in member satisfaction, with a 328% rise in their net promoter score. 

Behavioral Health 

A comprehensive and holistic wellbeing program should also address behavioral health. Through health assessments, members experiencing issues such as stress or low mood can be identified. The platform can then deliver personalized support and information tailored to their specific needs. 

For members diagnosed with a mental health condition but not yet connected with a behavioral health provider, data-driven triggers prompt our nurse navigators to reach out through the member’s preferred communication channel. This empathetic support guides them toward the best next steps for their wellbeing and remedies the severe lack of access to mental health services driving the mental health crisis in our country.  

Your Next Step 

A recent survey revealed that 81% of consumers are dissatisfied with their healthcare experience and are interested in a unified digital solution. Discover how Pager Health’s connected health platform is revolutionizing healthcare and driving unprecedented levels of engagement. Book your demo today.